White Magic BBQ Rub | Lanes  

Model: LANES_WMAGICNEW

Suitable For:

• ​​​​​​Chicken cooked over charcoal or on the grill
• Pork chops seared over live fire
• Game day chicken wings
• Cast iron potatoes with crispy edges
• Late-night burgers loaded with flavour

Lane’s White Magic BBQ Rub is an everyday seasoning built to unlock deep savoury flavour across almost anything hitting the heat. Designed to build rich umami layers without overpowering the food, this rub delivers clean flavour with bold results.

Everyday Umami Depth

White Magic brings together garlic, onion, porcini, tomato and buttermilk to build serious savoury depth. Each ingredient works together to create a layered umami flavour that enhances food naturally rather than overpowering it.

Balanced Flavour That Builds from the Inside Out

This seasoning is designed to work its way into the meat during cooking. Porcini and tomato provide a deep natural umami punch while buttermilk adds subtle richness that rounds out every bite.

Perfect Caramelisation Over Fire

A carefully balanced blend of sweet and salt helps create beautiful caramelisation when cooking over charcoal, wood or cast iron. The result is a rich crust that locks flavour into every piece of food.

Clean Flavour with Bold Results

White Magic focuses on flavour clarity rather than heavy spice. The seasoning amplifies the natural taste of chicken, pork and vegetables while delivering the satisfying savoury punch that keeps people reaching for more.

Built for Real Fire Cooking

From charcoal grills to backyard smokers and cast iron cooking, this rub was made for heat. Whether it is wings, burgers or potatoes, White Magic enhances the flavour every time it hits the fire.

 Inclusions: 

Bring the Fire to Your Backyard

Turn everyday cooks into flavour-packed meals with a seasoning designed to unlock deep umami and perfect caramelisation over fire. Order now for fast shipping Australia-wide and enjoy hassle-free 60-day returns. Fire up the grill, season generously and create meals worth gathering around.

Still Not Convinced?

We invite our customers to review our products and services regularly, and are very happy to say our feedback scores are excellent across multiple platforms.

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Want to Know More About Who You're Buying From?

Read more about us and meet our crazy, mad team of barbecuers who love nothing more than to chew the fat, helping turn customers just like you into the ultimate backyard BBQ hero.